Spot your blind spots operational.

What the Faro Assessment is

FARO Digital Assessment is a free assessment for brokers and real estate teams in Panama, combining two perspectives. The first is operational: 7 questions about how you attract prospects, respond, follow up and turn conversations into appointments, with an immediate score from 0 to 100 and your number one priority. The second is Digital Assessment: while you answer, our system reviews your website's public initial HTML without running JavaScript and evaluates five visibility criteria with cited evidence. It is a partial view; different automated readers may process the site differently.

The complete Digital Assessment arrives in your inbox within minutes: the five criteria with traffic-light ratings, a checklist to review your Instagram in 2 minutes, and your next 3 moves, prioritized by the evidence found and the context you shared.

Methodology

The operational score is calculated in your browser: five signals worth up to 20 points each, for a maximum of 100. Your lead volume and typical commission do not add points: they help quantify the value of fixing a leak. It is indicative and reflects what you report, not an external audit.

The Digital Assessment

The report sent to your email evaluates what was available in the initial HTML downloaded: how you present yourself, whether your inventory is readable text, structured data, one-tap contact and the clarity of your offer. It only makes claims about what was seen there, with citations. Your Instagram is not visited: you receive a checklist to review it yourself in 2 minutes.

Privacy

To generate and send your Digital Assessment, we use the information you provide: name, email, website and Instagram. It is processed through the CRM and AI provider described in our policy, solely to generate, send and follow up on this request. We do not sell that data. The 7 responses in the operational assessment are calculated in your browser. Processing complies with Law 81 of 2019; details are in the privacy policy and you can request the deletion of your data whenever you want.